Additional services to the baseline Business Gateway offering will increase the numbers of high-value start-up businesses, increase start-up numbers from previously underrepresented demographics and support first-time exporters to enter new markets.
Net Zero Edinburgh support small and medium enterprises to make a just transition to net zero. They are achieving this through the delivery of a five-step programme, supported by events, toolkits and knowledge sharing.
This project is aiming to support businesses on their journey to becoming more purpose-driven and aware of the impact they have. The aim is to create a city-wide culture where business success means making a positive impact on economic prosperity, social well-being and environmental sustainability.
The UKSPF grant will fund research to understand what businesses, especially SMEs, need from the business support ecosystem, and what the ecosystem could offer and achieve if it operated in a more co-ordinated way.
In April 2023, a new campaign proposition will be developed in alignment with the city’s tourism marketing objectives. Forever Edinburgh: ‘The Beauty Within’ will bring visitors closer to Edinburgh through stunning visuals, videos and written content.
The campaign aims to capitalise on the emerging consumer travel trend of visitors seeking unique and memorable experiences.
It will utilise Edinburgh’s reputation as a beautiful city, both inside and out. It will also show target audiences that Edinburgh is a city for everyone and generate new inclusive content.